There are tools that help us collect, organize and interpret key information in carrying out business idea. Some are market research, SWOT analysis, and business plan, among others.

Often companies manage different ways of doing business, ways that result in product and market. What I sell and to whom I sell? And the answer basically gives the client, identifying the basis of Key Success Factors. Those that is necessary to take the lead in its market. Essential. Identification of features that meet customer needs. Beyond the product-market pairing, pairing might be called half – need satisfaction.

Examples:
By establishing a local restaurant, no sold food, sold tradition

if you wish to sell juices, sells health and freshness.

It is not just selling financial services is security.

It is not just a web page is updated, valuable and free.

This concept is aimed at focused growth, i.e. stress concentration which is stronger.

The importance of this approach is that it will lead to increased value to your offer and to innovate with real customer focus

thus the correct definition of the binomial product-market, allowing a complete product description and categorization of groups of customers that drives our business, give us a profile with a unique competitive concept.

If this strategy puntualizaría break down as follows:

* Locate an existing market identifying their needs

* Identify means to meet those needs (or service)

* Manage the mechanisms for offering such means

* Dissemination of the existence of a proposed product with attributes that are relevant to consumer needs and preferences.

I wish you every success in introducing this strategy into their business.

If one is already working at present there is no other way that you manage to see how we can transform into a valuable item for the company to work for. Otherwise if we have an independent entrepreneurial spirit, a good start might be to create something useful for our head and take it as a starting point for when we establish our enterprise.

The case of Google is a good example. They have a program called “Innovation Time Off” where employees can spend 20 % of their time to develop different independent projects. Services such as Gmail, News Google Ad sense and were created in these programs. But if upsides are currently working, one way of undertaking would think of a new feature that allows you to take an important step in the company.

Once you have identified the idea, the next step is researching the market on that idea and designs a prototype. The reality is that most executives do not give rise to new efforts to preserve the status quo, so it is necessary that we show them how it works and not wait for permission.

The next step would be teamwork. It is essential to find colleagues to help us evaluate our project and implement it. Another important aspect to consider is to know about our project financial implications. It really is crucial to learn how it works internal accounting.

Simper must communicate with a vocabulary to understand the company’s executives. Let them know how much they will save the company as we plan our project and get it. In the case that executives accept their ideas, then surely you will already be in another organizational level. If otherwise your idea is not accepted, do not give up and try to start with smaller -scale ideas.

One of the keys to success in business is to find the famous “Blue Ocean”, a concept originated by the Master of Marketing, Philip Kotler, that means finding a niche where they do not have much competition , but if there is demand , rather than a ” Red Ocean “full competition , where the most likely end by closing the doors of your business.

But we can find our “Blue Ocean “? I will give you some tips that I hope to help them in their search.

Give time to think out of the routine, clear your mind and be creative. The big problem today is that people are too busy to think anything different. The greatest businesses in history have been made by people who have not been afraid to do something different.

A good place to find niche markets is the internet. Today thousands of people are learning to start internet business simply because the amount of demand is much greater than the bidders; this is an excellent example of a “Blue Ocean.”

Conduct a market study they have a business idea. The market study will enable them to know the amount of demand and supply on the market.
Discuss ideas from abroad. Not geographically locked up, investigate what are the international trends of global; sooner or later arrive where you are.

Most importantly, do not give up the search for how to start your business, if you work hard, you will see the results!