There are tools that help us collect, organize and interpret key information in carrying out business idea. Some are market research, SWOT analysis, and business plan, among others.

Often companies manage different ways of doing business, ways that result in product and market. What I sell and to whom I sell? And the answer basically gives the client, identifying the basis of Key Success Factors. Those that is necessary to take the lead in its market. Essential. Identification of features that meet customer needs. Beyond the product-market pairing, pairing might be called half – need satisfaction.

Examples:
By establishing a local restaurant, no sold food, sold tradition

if you wish to sell juices, sells health and freshness.

It is not just selling financial services is security.

It is not just a web page is updated, valuable and free.

This concept is aimed at focused growth, i.e. stress concentration which is stronger.

The importance of this approach is that it will lead to increased value to your offer and to innovate with real customer focus

thus the correct definition of the binomial product-market, allowing a complete product description and categorization of groups of customers that drives our business, give us a profile with a unique competitive concept.

If this strategy puntualizaría break down as follows:

* Locate an existing market identifying their needs

* Identify means to meet those needs (or service)

* Manage the mechanisms for offering such means

* Dissemination of the existence of a proposed product with attributes that are relevant to consumer needs and preferences.

I wish you every success in introducing this strategy into their business.

If you are a small entrepreneur, you probably have your own website, in order to make them known, and also close some online sales. But to achieve this, it is important to know that it will rank in search results. Otherwise, your humble enterprise end buried by an avalanche of competitors who have better positions that you currently have , and therefore , seize the bulk of sales and sought contacts . So, SEO becomes a necessity, an indispensable service. In the same way as to maintain a functioning office, it needs the electricity, or communications, your site needs SEO to sell. It is a reality. SEO is not a luxury, something that some sites do. It is something all sites should do, if they have serious aspirations to remain online for some time.

Since the creation of the site there is much you can do to work towards this dream positioning organic. Recall that a positioning suitable organic when your site is achieved without promotional spot, appears well positioned. But the positioning Organic is not eternal. Your competitors will soon win the tug of war, and “will run” to positions of lesser importance, if not do anything to maintain its supremacy.

• Build optimized websites since its creation. Design a site that will agree with its content, not vice versa. That is, once you select the keywords for which work, those with whom fight for the best positioning, those where you are interested in listing out first, build your site around them. Therefore it is always better a page entitled ” apartments for temporary rent in Madrid that ” our company “(assuming that this is the niche of its activity).

• Optimize. If you purchased a studio, or a designer, insist that the site has an effective validation. Of World Wide Web Consortium (W3C) is fairly complete, and what might be considered a validation “official”, although other private institutions also offer this service. Validate the site we ensure that all users will see the same site, regardless of which browser, screen resolution or operating system used.

• Provide your site quality content. Search engines, particularly Google, are preferential feed content. The Web is semantic, that is not only necessary that our site have enough textual content, but it is essential that it be relevant.

• Upgrade. Add new content regularly; interact with its customers and visitors in general. Do not let the only way to contact your company either via email or a phone call.

• Participate in social networks. Search proactively contact with your audience. Do not sit passively expect to reach new post your inbox, or the phone rings. Your customers and potential customers are out there, just a matter of searching efficiently.