There are tools that help us collect, organize and interpret key information in carrying out business idea. Some are market research, SWOT analysis, and business plan, among others.

Often companies manage different ways of doing business, ways that result in product and market. What I sell and to whom I sell? And the answer basically gives the client, identifying the basis of Key Success Factors. Those that is necessary to take the lead in its market. Essential. Identification of features that meet customer needs. Beyond the product-market pairing, pairing might be called half – need satisfaction.

Examples:
By establishing a local restaurant, no sold food, sold tradition

if you wish to sell juices, sells health and freshness.

It is not just selling financial services is security.

It is not just a web page is updated, valuable and free.

This concept is aimed at focused growth, i.e. stress concentration which is stronger.

The importance of this approach is that it will lead to increased value to your offer and to innovate with real customer focus

thus the correct definition of the binomial product-market, allowing a complete product description and categorization of groups of customers that drives our business, give us a profile with a unique competitive concept.

If this strategy puntualizaría break down as follows:

* Locate an existing market identifying their needs

* Identify means to meet those needs (or service)

* Manage the mechanisms for offering such means

* Dissemination of the existence of a proposed product with attributes that are relevant to consumer needs and preferences.

I wish you every success in introducing this strategy into their business.